Kristy Kershaw

Associate Director, US Marketing, Surgery & Anesthesia
Merck

Kristy is currently an Associate Director of US Marketing for the Surgical Anesthesia Franchise at Merck. In her current role as Scientific Strategy Lead, she is responsible for leading the scientific brand strategy development and thought leader engagement strategy, while working closely with Medical Affairs. Additional responsibilities include leading the planning and execution of the BRIDION & ENTEREG advisory boards, refining the scientific platform, and developing the society engagement plan. During her 17 years at Merck, Kristy has also worked in marketing communications, market research and sales. Kristy holds a Bachelor’s Degree in Biochemistry from Temple University and an MBA from Drexel University.

Check out the incredible speaker line-up to see who will be joining Kristy.

Download The Latest Agenda

Strengthening Internal and External Partnerships to Further Today’s Procurement Organization

Tuesday, December 5th, 2017

14:35 Supporting Mid - to Late Lifecycle Brands More Effectively Through An Evolved Operational Model

16:05 Roundtable Discussions

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from life science executives like these do not exist elsewhere. Take control of your own event experience. Don’t be shy! Ask questions (or answer them!) of other conference attendees who are dealing with the same challenges as you.

Network with industry peers with very similar challenges, interests and responsibilities
Take a deep dive into a niche topic in an intimate and informal setting moderated by a subject matter expert
Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 40 minutes

1. Supplier Discovery Based on Collective Intelligence
Mary Kachinsky, Vice President Strategic Sourcing and Operations, FORMA Therapeutics
Stephany LaPierre, CEO, Tealbook

2. Do’s and Don’ts of Creating a Successful Global Provider Partnership
Kevin Shea , Senior Label Program Director, Clintrak Clinical Labeling LLC., a part of ThermoFisher Scientific

3. The Evolution of a Contingent Workforce Management Services Program and Partnership
Ken Serviss, Senior Account Director, PRO Unlimited
Jack Schink, Director, Procurement, Novartis Business Services NEW

4. Supporting Mid - to Late Lifecycle Brands More Effectively Through An Evolved Operational Model
Art Chavez, Partner, The Bloc
Kristy Kershaw, Associate Director, US Marketing, Surgery & Anesthesia, Merck

5. Your Category Management Toolbox: Travel and Meetings Procurement
Talia Mashiach, CEO, Founder and Product Architect, Eved
Tarbinlam Lafon, Director – Travel, Card & Meetings Procurement, Merck

6. Welcome to the Future of Procurement: Vision 2020
Richard Stack, Director, Value Engineering, SAP Ariba